Moisturizing, which will be especially nice in winter, and good coverage.

Ive recently been trying out organic products to fit into my wellness lifestyle. I am not a fan of Bare Escentuals or pure mineral based makeup so hopefully you wont hold that against me. I think everything in moderation is better. The foundation contains moisturizing agents as well as the pigment to give us a healthy, organic choice while still achieving the coverage we want. The packaging on all Nvey Eco products is great. The top is a sanitary pump (clear) that dispenses a round pea-sized amount with every press. I use one pump and find it covers the forehead, under the eyes and round out any redness. The coverage of the foundation would be considered light/medium. Sound strange? Well, its light but has just enough pigment to even out the skin tone. You can apply more if you want heavier coverage. I love how easily it applies so I dont have to tug at my facial skin. I actually use a synthetic fiber foundation brush by Tricia Sawyer. The foundation has an uncanny ability to stay out of the fine lines and not show every imperfection on the face. The moisturizing agents help to give the skin a healthy, plump look versus the dried out Sahara-desert look that pure mineral foundation gave me. I avoid anything with titanium dioxide for this reason. Some of Nvey Ecos products do use titanium dioxide but they assure me that its in very tiny amounts. The result is a fabulous foundation that applies very easily and gives the perfect amount of coverage. As for color selection, I have light Irish skin so I worried that the colors would be too dark. Not true! Try #510 and #513 if you light skin. I ended up buying #510 only because it tones down the redness in my face. I could also wear #513 if I used a neutral powder afterwards. Again, this makeup is easy to apply because its not pigmented like a magic marker. I have sensitive skin and havent experienced any irritation. Highly recommended!