I've been on the hunt for a natural shampoo that would thoroughly clean my hair--which is very long and thick--without stripping it of what little moisture it has left. My hair is rather dry and it needs something strong enough to clean yet gentle enough to moisturize it too. Aubreys GPB shampoo does this job well! It left my hair soft, moisturized, squeaky clean and manageable. I couldnt believe how beautiful and revived my hair looked. The shampoo does lather, not a lot, but enough that I was able to thoroughly clean my hair will little effort. (Most organic shampoos do not lather.) The best part is that it didnt strip my hair or irritate my skin. It also gave my hair beautiful body and subtle shine that I loved. My hair was so soft that I kept combing it and touching it because my hair hadnt looked this good in years. I usually need a leave-in conditioner because my hair is so hard to comb through but not this time. Even with no conditioner. A wonderful shampoo.